Lead Lifecycle Diagram

A lead lifecycle diagram is a state machine that shows how a prospect moves through each sales and marketing stage — from first contact to closed deal or disqualification. Use it when aligning sales and marketing teams on qualification criteria, onboarding new reps, or auditing where leads stall in your pipeline.

MQL (Marketing Qualified Lead) means the lead meets marketing's scoring threshold — typically based on engagement activity like content downloads or email clicks. SQL (Sales Qualified Lead) means a sales rep has reviewed the lead and confirmed there is real purchase intent and budget fit. The diagram makes this handoff explicit with a labeled transition between the two stages.

Yes. Describe the stages specific to your CRM or sales process in the chat — such as adding a 'Nurture' re-entry path or splitting Opportunity into Discovery and Proposal — and the AI updates the diagram in seconds.

Yes. Export as PNG from the editor toolbar, or copy the diagram to paste into presentations, Confluence pages, and sales playbooks.

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