House of Quality for mobile banking
This House of Quality translates mobile banking expectations into service and interface measures. Customers want fast login, confidence that transactions are secure and quick access to card controls. Biometric latency, risk checks and navigation depth give the team specific areas to measure. The relationship values show which engineering decisions have the greatest effect on each need. The roof highlights the tension between rapid authentication and additional risk checks, so the team can test the balance rather than optimize a single metric. The matrix is useful before a redesign because it lets security, engineering and design agree on priorities in the same view.
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Scenario
A banking product team is reconciling customer expectations for speed, safety and control.
Key decisions
- Protect trust: Treat transaction safety as a high-weight customer need.
- Measure friction: Define latency and navigation depth before changing the interface.
- Resolve tension: Test security controls that reduce risk without making login slow.
When to reuse this
Use for digital services that need to balance experience measures with operational controls.
Frequently asked questions
Can QFD be used for software?
What is a technical characteristic in an app?
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