Customer churn issue tree

This issue tree separates rising churn into customer fit and the retention experience. Customer fit asks whether the business is acquiring people with the right needs and expectations. The retention branch asks whether those customers receive enough value after they join. It then points to concrete areas: onboarding, adoption, reliability, support, pricing, and alternatives. This structure prevents a team from treating every cancellation as a product problem. Use customer cohorts, cancellation reasons, and product data to test each branch. Expand only the hypotheses supported by evidence, and keep involuntary churn separate from voluntary churn if payments are material. It gives readers a concise reference they can reuse when discussing the result with colleagues.