Low conversion logic tree

This logic tree separates a conversion decline into traffic quality and the purchase flow. A shift in channel mix can lower conversion even if the site itself has not changed. If traffic is stable, funnel data can show whether the failure occurs on the landing page, product page, checkout, or payment step. The tree also keeps shipping cost, stock, and offer clarity visible as distinct explanations. Use comparable cohorts and dates when testing the branches, because seasonality and campaigns can distort headline conversion. The output should be a short list of supported hypotheses ready for experiments or fixes. It gives readers a concise reference they can reuse when discussing the result with colleagues.