“A comparison matrix for three coffee shop locations: a station corner, college block, and office park, comparing morning foot traffic, weekend traffic, monthly rent, and parking.”
Read the decisions behind it.
Keep each possible location as a column.
Separate morning and weekend traffic.
Show rent without treating it as an automatic winner.
Include parking as a simple availability check.
Use a feature matrix to gather comparable site facts before making a weighted location decision.
Other examples in this family.
Common questions
Why use a location comparison matrix?
It aligns the same site facts across possible locations.
Does this matrix rank the sites?
No. It presents facts without weights or a calculated winner.
What can I add?
Add criteria such as competitors, visibility, utilities, lease terms, or local restrictions.