The scenario
A digital goods marketplace company selling downloadable products and license keys needs to establish a parent holding company, an operating entity for marketplace activities, a separate IP holding entity for intellectual property, and a subsidiary managing license key sales.
What is in this drawing
Read the decisions behind it.
01
Choice of jurisdictions (DE for holding, US for operations, UK for license sales)
02
100% ownership for control and tax consolidation
03
IP isolation in a separate LLC for asset protection
Use this structure when scaling a marketplace with distinct IP assets and international sales; adapt jurisdictions and entities based on local tax and legal advice.
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