The scenario
A company needs to segment its customer database to identify active, high-value customers for a targeted marketing campaign.
What is in this drawing
Read the decisions behind it.
01
Filter by recent purchase activity (last 30 days)
02
Threshold total spending at $200
03
Tag customers as high-spender or low-spender
When programmatically filtering customer records by purchase recency and monetary value for marketing or reporting.
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