Online Course Break-Even Chart
This break-even chart models an online course with $2,400 in upfront production and launch costs, a $79 price, and about $7 in per-student delivery cost. The chart suggests break-even occurs between 25 and 50 enrolments, near 35 students. The model is useful for setting a launch target and checking whether the course can recover its initial investment. It should include every relevant cost, such as platform fees, affiliate commissions, instructor time, refunds, and paid acquisition. If the course has several price tiers, create a separate scenario for each rather than averaging them into a single price. Review the underlying definitions and totals before using this view to make an operational decision.
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Scenario
Course launch planning
Key decisions
- Set enrolment goal: Aim beyond the estimated 35-enrolment break-even point.
- Protect margin: Monitor payment and support costs per student.
- Test price: Compare revenue under alternative launch pricing.
When to reuse this
Use for a cohort launch with a defined price and per-student delivery cost.
Frequently asked questions
Why does total cost rise slowly?
What costs should be fixed?
Can I model discounts?
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