“Create an Ansoff matrix for a neighborhood bakery with loyalty offers for regulars as market penetration, a train-station kiosk as market development, a gluten-free bread range as product development, and corporate catering as diversification.”
Read the decisions behind it.
Test loyalty offers before adding new fixed costs.
Assess footfall and costs for a station kiosk.
Validate demand for gluten-free bread with current customers.
Treat catering as a new product and new customer segment.
Use this when a business needs to discuss growth options by product and market novelty.
Other examples in this family.
Common questions
What are the four Ansoff strategies?
They are market penetration, market development, product development and diversification.
Which Ansoff strategy is riskiest?
Diversification is generally the riskiest because it combines a new product and a new market.
Can small businesses use Ansoff?
Yes. It can help any business compare growth options clearly.