The request
“Create a product launch work breakdown structure: positioning with audience and message, launch readiness with product preparation and support training, a campaign with a landing page and launch email, then a review of results and lessons learned.”
Then tryAdd a press briefing under campaign.Add sales training under launch readiness.
What is in this drawing
Read the decisions behind it.
01Positioning first
Agree the audience and message before campaign work.
02Operational readiness
Train support before customers arrive.
03Learning loop
Capture results and lessons after launch.
Use this WBS to coordinate a small product release across teams.
More like this
Other examples in this family.
FAQ
Common questions
Why use a WBS for a launch?
It shows the complete scope of the launch before work is scheduled.
Does a WBS show dates?
A WBS defines the work; dates and dependencies usually sit in a schedule.
Who owns WBS items?
Assign an owner to each work package in the supporting project plan.