“Create a bubble chart titled Northstar Products: Growth, Margin and Revenue. Use revenue growth percent on the x-axis and gross margin percent on the y-axis. Label Atlas at 24, 62; Beacon at 12, 48; Cove at 7, 34; and Drift at 18, 29. Use equal bubbles to compare the products.”
Read the decisions behind it.
Compare growth and margin directly.
Make discussion points identifiable.
Keep differences visible without exaggeration.
Use this chart for a small product portfolio with comparable financial measures.
Other examples in this family.
Common questions
Why are bubbles equal here?
The example focuses on the relationship between growth and margin.
What does the upper-right position mean?
It combines higher growth with higher gross margin.
Can revenue be bubble size?
Yes, when annual revenue is a third comparable measure.