Northstar Products — Growth, Margin and Revenue
Northstar's portfolio review needs more context than a ranked revenue table. This chart places growth on the horizontal axis and gross margin on the vertical axis, so the team can see which products combine momentum and profitability. Atlas is in a promising upper-right position, while Cove needs a different conversation because both measures are lower. The example uses equal bubble sizes to keep the comparison focused on the two labeled axes; a live version can use bubble size for annual revenue when that third measure is needed. It is most useful with a short list of products and consistently calculated metrics.
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Scenario
A product team reviews where to invest next quarter.
Key decisions
- Choose the axes: Compare growth and margin directly.
- Label every product: Make discussion points identifiable.
- Set readable ranges: Keep differences visible without exaggeration.
When to reuse this
Use this chart for a small product portfolio with comparable financial measures.
Frequently asked questions
Why are bubbles equal here?
What does the upper-right position mean?
Can revenue be bubble size?
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