“An issue tree for declining profit, with mutually exclusive Revenue and Costs branches. Break revenue into price, volume, and mix; break costs into variable and fixed costs.”
Entenda as decisões por trás dele.
State the business question as a measurable problem.
Separate profit drivers into revenue and costs.
Turn each branch into an analysis to run.
Use to frame an initial profitability case before collecting data.
Dúvidas comuns
What does MECE mean?
Mutually exclusive, collectively exhaustive: branches do not overlap and cover the whole issue.
Is an issue tree a solution?
No. It organizes the questions needed to find one.
Why start with revenue and costs?
They directly reconcile to profit.