“A gross margin driver tree with Revenue quality and Cost to serve branches. Include price, discounting, product mix, materials, labour, freight, volume absorption, and yield.”
看懂背後的決策。
Separate realised price from product mix.
Identify materials, labour, and freight drivers.
Keep volume absorption separate from unit input cost.
Use to frame a gross-margin improvement plan or review a margin gap.
常見問題
What is realised price?
The price retained after discounts, rebates, and other deductions.
Why include mix?
Selling a different blend of products can change margin without changing list price.
What is volume absorption?
How fixed production costs are spread across units produced.