“An NPS driver tree with Product value and Service experience branches. Include reliability, core workflows, onboarding, feature adoption, support access, response speed, resolution quality, and ownership.”
看懂背後的決策。
Test whether customers complete their core job.
Test ease, speed, and resolution of support.
Link branches to feedback and behavioural data.
Use to organize an NPS improvement programme without relying on the score alone.
常見問題
Is NPS itself a driver?
No. It is an outcome measure of customer sentiment.
Why use feedback with the tree?
Comments help identify which experience branches matter most to customers.
Can pricing be a driver?
Yes, when perceived value for money materially affects recommendation.