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marketing · customer-success

Customer Loyalty Pyramid Chart

This customer loyalty pyramid groups Cedar Outfitters' audience by the depth of its relationship with the brand. Prospects make up the broad base, while first-time buyers, occasional buyers and loyal repeat buyers narrow toward advocates. It can help a marketing team discuss different lifecycle programs without treating every customer the same. The layers should be defined consistently before they are counted, especially when customers can move from one group to another over time.

類型 漏斗圖引擎 echarts-funnel更新時間 2026/9/24
Cedar Outfitters Customer Loyalty Pyramid
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需求

“Create a pyramid chart titled Cedar Outfitters Customer Loyalty Pyramid with Advocates 240, Loyal repeat buyers 860, Occasional buyers 2,140, First-time buyers 4,680, and Prospects 9,200.”

接著試試Add Newsletter subscribers with 3,100 people.Change Advocates to 300 people.
這張圖裡有什麼

看懂背後的決策。

01Retention

Advocates are a small, high-value group.

02Growth path

Repeat and occasional buyers have different needs.

03Acquisition pool

Prospects form the broadest audience.

Use to describe a conceptual customer base that narrows as engagement deepens.

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常見問題

常見問題

What is a customer loyalty pyramid?

It groups customers by relationship depth, from a broad prospect base to a smaller group of advocates.

Can customers move between layers?

Yes. The pyramid is a snapshot, and customers can progress as they engage or purchase again.

What should each layer measure?

Use a clearly defined customer count or segment membership for a single reporting date.