Online Course Enrolment Funnel

This funnel shows a course-marketing path from campaign visit through paid enrolment. The webinar is an important middle stage: fewer than all registrants attend, and only some attendees continue to the course page. This makes the funnel useful for deciding whether to focus on registration messaging, attendance reminders, or the course offer itself. Define the reporting window carefully because learners may enrol days after attending the webinar. Keep organic and paid campaign traffic distinguishable where possible. The funnel shows sequence and scale; survey feedback and conversion experiments are needed to explain the changes you observe. Review the underlying definitions and totals before using this view to make an operational decision.

類型 漏斗圖引擎 echarts-funnel更新時間 2026/9/24

需求

“Create an enrolment funnel for a Data Storytelling course: 9,400 campaign visitors, 1,760 webinar registrations, 980 webinar attendees, 410 course page visits, and 146 paid enrolments.”

接著試試Add an email-click stage with 620 learners.Change Paid enrolments to Enrolments confirmed.

這張圖裡有什麼

看懂背後的決策。

01Improve registration

Review the campaign visitor to webinar registration gap.

02Increase attendance

Test reminders for registrants.

03Strengthen offer

Examine course page to enrolment conversion.

Use for a campaign where prospective learners take one defined path to enrolment.

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常見問題

Why include both registrations and attendees?

They distinguish sign-up intent from actual webinar participation.

Can enrolments occur later?

Yes. Set a documented attribution window after the webinar.

What should campaign visitors exclude?

Filter bots and duplicate events using the analytics rules for the campaign.