Online Course Enrolment Funnel

This funnel shows a course-marketing path from campaign visit through paid enrolment. The webinar is an important middle stage: fewer than all registrants attend, and only some attendees continue to the course page. This makes the funnel useful for deciding whether to focus on registration messaging, attendance reminders, or the course offer itself. Define the reporting window carefully because learners may enrol days after attending the webinar. Keep organic and paid campaign traffic distinguishable where possible. The funnel shows sequence and scale; survey feedback and conversion experiments are needed to explain the changes you observe. Review the underlying definitions and totals before using this view to make an operational decision.