Pine Media Campaigns — Spend and Conversions
Pine Media uses this chart to compare campaigns without losing the relationship between spend and outcomes. Search delivers the highest conversion count at the highest spend, while Email stands out for conversions at a much smaller budget. Social and Podcast fall between those positions. The chart does not prove return on investment because it does not include revenue or customer value, but it is an effective first pass for deciding where to investigate. Each point uses the same reporting window and conversion definition, which is essential before comparing channels. Bubble size can later carry attributed revenue when that measure is reliable.
Open it in the AI editor with a prompt pre-filled — keep what works, change what doesn't.
Scenario
A marketing team compares channel efficiency before reallocating budget.
Key decisions
- Name the units: Keep spend and conversion scales clear.
- Label channels: Link performance to campaign owners.
- Inspect outliers: Ask why Email converts at low spend.
When to reuse this
Use this chart to compare a handful of campaigns on common reporting periods.
Frequently asked questions
Why label spend in thousands?
What is an outlier here?
Can this show ROI?
Tweak it with chat, export PNG/SVG, or fork it for your own use case.