“Create a bubble chart titled Pine Media: Spend and Conversions. Use ad spend in thousands of dollars on the x-axis and conversions on the y-axis. Label Search at 42, 820; Social at 31, 510; Podcast at 18, 290; and Email at 9, 610. Use equal bubbles to compare campaigns.”
看懂背後的決策。
Keep spend and conversion scales clear.
Link performance to campaign owners.
Ask why Email converts at low spend.
Use this chart to compare a handful of campaigns on common reporting periods.
常見問題
Why label spend in thousands?
It keeps the axis readable while preserving the unit.
What is an outlier here?
Email has unusually high conversions for its lower spend.
Can this show ROI?
Add revenue or customer value as a separate, clearly defined measure.