Marketing Channel Conversion Mosaic Plot
This mosaic-style view compares lead status within three acquisition channels during May. Partner leads have the highest converted share, while search has the largest disqualified share. The stacked percentages help the team compare quality even if each channel produced a different number of leads. Do not use the chart alone to move budget: a small channel can show a high conversion share with few observations. Pair it with lead volume, acquisition cost, sales-cycle length, and revenue quality. Keep the status definitions stable so a change in qualification rules does not masquerade as a channel effect. Review the underlying definitions and totals before using this view to make an operational decision.
Open it in the AI editor with a prompt pre-filled — keep what works, change what doesn't.
Scenario
Acquisition channel review
Key decisions
- Compare conversion: Identify channels with stronger converted shares.
- Check lead quality: Review the disqualified segments.
- Balance volume: Pair these percentages with total leads by channel.
When to reuse this
Use for a common lead-status taxonomy across acquisition sources.
Frequently asked questions
What is the key comparison?
Why show nurturing separately?
What should accompany this chart?
Tweak it with chat, export PNG/SVG, or fork it for your own use case.