Marketing Channel Conversion Mosaic Plot

This mosaic-style view compares lead status within three acquisition channels during May. Partner leads have the highest converted share, while search has the largest disqualified share. The stacked percentages help the team compare quality even if each channel produced a different number of leads. Do not use the chart alone to move budget: a small channel can show a high conversion share with few observations. Pair it with lead volume, acquisition cost, sales-cycle length, and revenue quality. Keep the status definitions stable so a change in qualification rules does not masquerade as a channel effect. Review the underlying definitions and totals before using this view to make an operational decision.

유형 막대 그래프엔진 echarts-bar업데이트됨 2026. 9. 24.

요청 내용

“Create a mosaic plot for May lead status by acquisition channel: Search converted 18%, nurturing 47%, disqualified 35%; Webinar 26%, 44%, 30%; Partner 31%, 39%, 30%.”

그렇다면Add an Email channel with 22%, 50%, and 28%.Change Nurturing to Open pipeline.

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01Compare conversion

Identify channels with stronger converted shares.

02Check lead quality

Review the disqualified segments.

03Balance volume

Pair these percentages with total leads by channel.

Use for a common lead-status taxonomy across acquisition sources.

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자주 묻는 질문

What is the key comparison?

The status mix within each acquisition channel.

Why show nurturing separately?

It separates active but unfinished opportunities from converted and disqualified leads.

What should accompany this chart?

Show total leads, cost, and revenue alongside the percentage composition.