RACI matrix for website launch.
A RACI matrix clarifies who does work and who makes decisions on a project. R means responsible for completing the activity, A means accountable for the outcome, C means consulted before a decision, and I means informed after it. Start by listing the deliverables or decisions that need a clear owner, then assign roles rather than individual preferences. A useful RACI avoids multiple accountable owners for one activity and avoids putting every stakeholder in the consulted column. Review it with the people named in it, especially when project phases or team membership change. It is a practical agreement about work, not a substitute for the project plan.
Open it in the AI editor with a prompt pre-filled — keep what works, change what doesn't.
Scenario
A cross-functional launch has unclear handoffs and approval ownership.
Key decisions
- List activities: Use concrete deliverables and decisions.
- Name accountability: Give each activity one accountable owner.
- Limit consultation: Include only people whose input is needed before the decision.
When to reuse this
Use this before launch work begins or when role confusion delays a project.
Frequently asked questions
What does RACI stand for?
Can an activity have more than one accountable person?
When should a RACI be updated?
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