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project-management · team-roles

RACI matrix for website launch.

A RACI matrix clarifies who does work and who makes decisions on a project. R means responsible for completing the activity, A means accountable for the outcome, C means consulted before a decision, and I means informed after it. Start by listing the deliverables or decisions that need a clear owner, then assign roles rather than individual preferences. A useful RACI avoids multiple accountable owners for one activity and avoids putting every stakeholder in the consulted column. Review it with the people named in it, especially when project phases or team membership change. It is a practical agreement about work, not a substitute for the project plan.

Type Matrix / quadrantStandard 2×2 / N×M quadrant conventionEngine schematex-matrixUpdated 9/24/2026
RACI Matrix — Website Launch
Drawing preview
The request

“A RACI matrix for a website launch covering homepage copy, design approval, production release, and the launch announcement. Show the responsible, accountable, consulted, and informed roles for each activity.”

Then tryAdd legal as consulted on homepage copy.Change the product lead to accountable for the launch announcement.
What is in this drawing

Read the decisions behind it.

01List activities

Use concrete deliverables and decisions.

02Name accountability

Give each activity one accountable owner.

03Limit consultation

Include only people whose input is needed before the decision.

Use this before launch work begins or when role confusion delays a project.

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FAQ

Common questions

What does RACI stand for?

Responsible, Accountable, Consulted, and Informed.

Can an activity have more than one accountable person?

Usually one accountable owner keeps decision ownership clear.

When should a RACI be updated?

Update it when scope, roles, or approval paths change.