El escenario
An analyst evaluating how attractive an industry is before committing to compete in it.
Qué hay en este dibujo
Lee las decisiones que hay detrás.
01
Each force gets concrete drivers (switching costs, cloud commoditization) rather than a verdict alone.
02
Buyer power separates price-sensitive SMBs from integration-hungry enterprises.
03
Substitutes call out both API-first products and open source explicitly.
Reuse for industry analysis, competitive strategy, or investment due diligence.