Software Trial Conversion Funnel

This funnel follows prospective users from a landing-page visit to a paid subscription during June. The largest drop occurs before a trial begins, while another important gap appears between creating a workspace and becoming weekly active. Those points give the growth team a focused starting place for research and experiments. Use a consistent cohort rule: a person should enter each stage only after completing the prior one, and attribution windows should be documented. A funnel indicates where people leave; it does not explain why. Pair it with session research, onboarding feedback, and segmented results before choosing an intervention. Review the underlying definitions and totals before using this view to make an operational decision.