Software Trial Conversion Funnel

This funnel follows prospective users from a landing-page visit to a paid subscription during June. The largest drop occurs before a trial begins, while another important gap appears between creating a workspace and becoming weekly active. Those points give the growth team a focused starting place for research and experiments. Use a consistent cohort rule: a person should enter each stage only after completing the prior one, and attribution windows should be documented. A funnel indicates where people leave; it does not explain why. Pair it with session research, onboarding feedback, and segmented results before choosing an intervention. Review the underlying definitions and totals before using this view to make an operational decision.

Tipo Grafico a imbutoMotore echarts-funnelAggiornato 24/09/2026

La richiesta

“Create a June software trial funnel: 18,000 landing visits, 4,200 trials started, 2,600 workspaces created, 1,180 weekly active users, and 340 paid subscriptions.”

Prova alloraAdd a 14-day retained stage with 760 users.Change the title to July Software Trial Funnel.

Cosa contiene questo disegno

Leggi le decisioni che ne stanno alla base.

01Inspect first drop

Review the gap from visit to trial.

02Improve activation

Focus on workspace creation and weekly activity.

03Set paid target

Track conversion from active use to subscription.

Use for one cohort and time window with stages completed in order.

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FAQ

Domande frequenti

What does each stage count?

The number of people who reached that named step in the June flow.

What is activation here?

Creating a workspace and then becoming weekly active are the selected activation signals.

Can stages overlap?

They should be ordered and defined so each stage represents progress through one path.