The request
“A perceptual map of the bakery market with Artisan Bread Co., Sweet Treats, Daily Bakes, Budget Buns, and Premium Pastries positioned across two comparison dimensions.”
Then tryAdd a gluten-free bakery brand.Move Daily Bakes closer to Premium Pastries.
What is in this drawing
Read the decisions behind it.
01
Which competitors are perceived as high-quality at a low price?
02
Where are the gaps in the market for premium affordable or luxury products?
When entering a new market, repositioning a brand, or benchmarking against competitors.
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