Nothing close enough? Start from a blank matrix → Describe it in one paragraph.
How to use a matrix template.
- 01Choose your dimensions
Select the two axes for your perceptual map, such as price vs. quality or youthfulness vs. tradition.
- 02List your brands or products
Decide which competitors, brands, or items you want to position on the map.
- 03Input your data
Enter qualitative or quantitative scores for each entity along both dimensions.
- 04Customize the design
Adjust colors, labels, and axis scales to match your branding or analysis needs.
- 05Generate and share
Let the AI plot your perceptual map instantly, then download or share it.
Questions about matrix templates
What is a perceptual map?
A perceptual map is a visual diagram that displays how consumers perceive a set of competing brands or products based on two key attributes, helping identify market positions and gaps.
How do I create a perceptual map?
Use our free perceptual map generator: select your dimensions, list your brands, rank them along the axes, and the tool will automatically create a clear, customizable map.
What are common dimensions for perceptual maps?
Popular dimensions include price vs. quality, luxury vs. affordability, innovation vs. tradition, and healthiness vs. indulgence, but you can use any relevant attributes.
Can I use a perceptual map for competitor analysis?
Absolutely. Perceptual maps are ideal for competitor analysis, showing how your brand is perceived relative to rivals and revealing white space in the market.
Is the perceptual map generator free?
Yes, it is free with a free account. No credit card is needed.