Nothing close enough? Start from a blank matrix → Describe it in one paragraph.
How to use a matrix template.
- 01Pick the framework
SWOT for an internal/external snapshot, PESTLE for the macro scan, BMC for a model, Five Forces for industry attractiveness.
- 02Describe your situation
Tell the AI about your company or market; it drafts entries in each box.
- 03Sharpen the entries
Replace generic items with specifics — that is what makes the analysis useful.
- 04Present or export
Share a link or export PNG/SVG for the deck.
Questions about matrix templates
When should I use SWOT vs PESTLE?
SWOT mixes internal (strengths, weaknesses) and external (opportunities, threats) factors; PESTLE is purely external macro forces. They complement each other.
What makes a good strategy matrix?
Specific, honest entries. "High SMB churn" beats "weaknesses". The framework only helps if the boxes contain real content.
Can I make these from a prompt?
Yes — describe your company or industry and the AI fills the framework; you then edit each cell.