The scenario
A founder or strategist sketching how the business actually works on a single page.
What is in this drawing
Read the decisions behind it.
01
Customer segments split SMB from mid-market because they buy differently.
02
Revenue lists both subscription and enterprise plans rather than one model.
03
Channels distinguish self-serve onboarding from sales-led enterprise motion.
Use to map any business or product model, or to compare two models side by side.
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