The scenario
A strategy team assessing macro risks and tailwinds before entering a new market or planning the year.
What is in this drawing
Read the decisions behind it.
01
Each factor carries concrete examples (GDPR, currency volatility) rather than the bare category name.
02
Technological covers both opportunity (cloud advances) and threat (cybersecurity).
03
Kept to two entries per factor so the scan stays readable.
Reuse for market-entry analysis, annual planning, or any macro-environment scan.
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