O cenário
A founder or strategist sketching how the business actually works on a single page.
O que há neste desenho
Entenda as decisões por trás dele.
01
Customer segments split SMB from mid-market because they buy differently.
02
Revenue lists both subscription and enterprise plans rather than one model.
03
Channels distinguish self-serve onboarding from sales-led enterprise motion.
Use to map any business or product model, or to compare two models side by side.