The request
“A perceptual map of six snack brands by price and protein: Budget Granola, Trail Mix Co., Protein Bites, Premium Keto Bar, Fruit Chews, and Store Brand Nuts.”
Then tryAdd a low-price, high-protein brand.Change Fruit Chews to a higher price position.
What is in this drawing
Read the decisions behind it.
01Choose axes
Price and protein separate the main product claims.
02Plot competitors
Place each brand relative to the same two perceptions.
03Find whitespace
Look for an under-served position before setting the offer.
Use this when the two dimensions reflect how customers compare alternatives.
More like this
Other examples in this family.
FAQ
Common questions
What is a perceptual map?
It plots brands or products on dimensions that describe customer perception.
How do I choose axes?
Choose two attributes that customers use to compare the alternatives.
Does a perceptual map need survey data?
Survey data improves confidence, but an initial map can organize a research discussion.