The scenario
A procurement team evaluating two SaaS tools and needing a single slide that justifies the selection decision.
What is in this drawing
Read the decisions behind it.
01
Six axes cover the major B2B buying criteria without over-weighting any one dimension.
02
Two shapes on the same axes make it obvious which product wins on which criterion without a table.
03
Price axis is included so cost-vs-value trade-offs are visible in the same view.
Reuse for any head-to-head evaluation: software selection, market positioning, or competitive benchmarking.
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