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E-commerce · Marketing

Online Store Checkout Funnel

Field Supply's checkout funnel tracks a June shopping journey from product views through completed orders. The chart shows that many visitors do not add an item to cart, while most shoppers who submit payment complete the order. These observations can guide a product-page review and a payment-flow health check. Ensure all events use the same visitor or session identity and account for consent, bot filtering, and duplicate events. The funnel should be segmented by device, geography, and acquisition channel before making a broad change. A mobile-specific issue can disappear in an all-traffic aggregate. Review the underlying definitions and totals before using this view to make an operational decision.

Type Graphique en entonnoirMoteur echarts-funnelMis à jour 24/09/2026
June Checkout Funnel — Field Supply
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La demande

“Create a June checkout funnel for Field Supply: 12,600 product views, 3,400 added to cart, 2,200 checkout started, 1,760 payment submitted, and 1,540 orders completed.”

Essayez ensuiteAdd a shipping-address-entered stage with 2,020 shoppers.Show conversion percentages in the stage labels.
Ce que contient ce dessin

Comprenez les décisions qui le sous-tendent.

01Improve product pages

Product view to cart is the largest early drop.

02Review checkout

Compare checkout starts with payment submissions.

03Audit payment

Investigate the final completion gap.

Use for one store, a defined period, and a consistent shopper identity rule.

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FAQ

Questions fréquentes

Why start with product view?

It defines the shopper cohort entering the checkout journey.

What should payment submitted mean?

A documented payment attempt event, not an order confirmation.

Why segment this funnel?

Different devices and channels can have very different drop-off patterns.