상황
A B2B SaaS company experiences rising customer churn and needs to systematically identify contributing factors across the customer lifecycle. This issue tree organizes potential root causes into branches for structured investigation.
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01
Categorize churn drivers into onboarding, product, pricing, customer success, contract, and market areas
02
Use logic-right style to show hierarchical cause decomposition
03
Keep each branch concise with three representative sub-factors
Reusable for any SaaS churn root-cause workshop, customer exit interview analysis, or cross-functional churn reduction planning.