The scenario
A B2B SaaS company experiences rising customer churn and needs to systematically identify contributing factors across the customer lifecycle. This issue tree organizes potential root causes into branches for structured investigation.
What is in this drawing
Read the decisions behind it.
01
Categorize churn drivers into onboarding, product, pricing, customer success, contract, and market areas
02
Use logic-right style to show hierarchical cause decomposition
03
Keep each branch concise with three representative sub-factors
Reusable for any SaaS churn root-cause workshop, customer exit interview analysis, or cross-functional churn reduction planning.
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