상황
A medium-sized consumer goods company needs to visualize its commercial department to clarify roles and reporting relationships for a restructuring meeting.
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01
Hierarchical reporting lines from CEO to VP Commercial down to regional sales teams and marketing
02
Matrix dotted line from Marketing Director to Trade Marketing Manager to indicate cross-functional collaboration
03
Use of role icons to denote function (CEO, COO, Sales, Product roles)
When documenting existing commercial organization or planning a restructure for a consumer goods brand's sales and marketing functions.