The scenario
A medium-sized consumer goods company needs to visualize its commercial department to clarify roles and reporting relationships for a restructuring meeting.
What is in this drawing
Read the decisions behind it.
01
Hierarchical reporting lines from CEO to VP Commercial down to regional sales teams and marketing
02
Matrix dotted line from Marketing Director to Trade Marketing Manager to indicate cross-functional collaboration
03
Use of role icons to denote function (CEO, COO, Sales, Product roles)
When documenting existing commercial organization or planning a restructure for a consumer goods brand's sales and marketing functions.
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