The scenario
A pharmaceutical company needs to restructure its commercial operations, mapping roles from CCO to inside sales reps and key account executives, with cross-functional alignment.
What is in this drawing
Read the decisions behind it.
01
Separate regional sales directors for East, West, Central
02
Inside Sales as a distinct team
03
Matrix links between Sales, Marketing, and Market Access to indicate alignment needs
When planning sales force deployment, onboarding new commercial leadership, or re-aligning market access and marketing support.
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