El escenario
A company faces a sudden reputational crisis and must coordinate internal and external messaging while maintaining stakeholder trust.
Qué hay en este dibujo
Lee las decisiones que hay detrás.
01
Activate a single spokesperson to control narrative
02
Prioritize employee communication before external parties
03
Monitor sentiment to adjust messages in real time
Use this mind map when planning crisis communication protocols, training spokespeople, or responding to an active corporate issue.