Lo scenario
A company faces a sudden reputational crisis and must coordinate internal and external messaging while maintaining stakeholder trust.
Cosa contiene questo disegno
Leggi le decisioni che ne stanno alla base.
01
Activate a single spokesperson to control narrative
02
Prioritize employee communication before external parties
03
Monitor sentiment to adjust messages in real time
Use this mind map when planning crisis communication protocols, training spokespeople, or responding to an active corporate issue.