The scenario
A growth team reviewing Q4 acquisition performance and identifying the highest-leverage stage to optimize.
What is in this drawing
Read the decisions behind it.
01
Seven stages make the funnel granular enough to locate drop-off precisely (Signups → Activated is the biggest cliff).
02
Retained 30-day is the final stage, not Converted, because revenue recognition depends on retention.
03
Absolute values rather than percentages make volume and magnitude visible simultaneously.
Use whenever you need to visualize a sequential conversion process — sales pipeline, onboarding, or any multi-step funnel where drop-off matters.
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