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1 template · Funnel chart

Conversion Funnel Chart Examples

Funnel charts make drop-off visible. Every stage narrows the shape, and the shape tells the story before you read a single number.

Engine schematex-funnelExport SVG · PNG · PDF
How to

How to use a funnel chart template.

  1. 01Name your stages

    List the stages in order — from the widest (most users) at the top to the narrowest (converted) at the bottom.

  2. 02Enter the volumes

    Provide a count or percentage for each stage; the AI scales the funnel widths automatically.

  3. 03Label the drop-offs

    Add percentages between stages to make conversion rates explicit — the points between stages are often more useful than the stages themselves.

  4. 04Export or share

    Download a PNG/SVG or share a link — funnel charts embed cleanly in decks and dashboards.

FAQ

Questions about funnel chart templates

What is a funnel chart?

A chart that shows a process with stages, where the bar width at each stage represents the volume passing through. It is the standard visualization for conversion and pipeline analysis.

How many stages should a funnel have?

Typically 4–8. Fewer loses granularity; more makes the chart hard to read. Combine stages that rarely have meaningful drop-off between them.

Can I add conversion rates between stages?

Yes — describe the volume at each stage and ask the AI to add percentage labels between steps. Most funnel tools display the rate automatically.