Alto online customer journey Sankey

Alto Outdoor’s journey chart shows where June visitors arrive and where they leave before buying. Search and email lead to the product page, which has the largest exit flow; smaller losses appear later in cart and checkout. The link widths make drop-off patterns visible, but they should be read alongside the definitions of visits, sessions and orders used by the analytics team. Do not combine users from different reporting windows, because a Sankey requires the stages to describe the same cohort. Before sharing it, compare the chart with the source table and make the scope explicit. A clear date range, population and unit help another reader interpret the pattern correctly and decide whether follow-up analysis is needed.