“Make a Sankey diagram of Alto Outdoor’s June customer journey from search and email through product page, cart, checkout, orders and exits.”
Entenda as decisões por trás dele.
Use one reporting period and one clear unit.
Identify the largest concentration or directional change.
Confirm the displayed values against the underlying data.
Use this Sankey diagram when the stated values and labels are the information the reader needs to compare.
Dúvidas comuns
What does this Sankey diagram show?
A Sankey diagram shows how a quantity moves through stages. Link width is proportional to the value flowing between each source and target.
How should I read this Sankey diagram?
Balance each flow where possible and label the unit and reporting period. That lets the reader distinguish an operational total from a rate or percentage.
Can I adapt this Sankey diagram example?
Yes. Replace the title, labels and values with your own data, then check that the prompt still describes every important element in the chart.