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Empathy Map Examples & Templates

An empathy map is a collaborative visualization used to articulate what we know about a particular type of user. It externalizes knowledge about users in order to create a shared understanding and aid decision making. Our collection of empathy map examples—featuring scenarios like emergency nurses, teachers, remote developers, and retail managers—shows how flexible this tool can be. Whether you're a UX designer, product manager, or part of a cross-functional team, these templates give you a head start. Each example is a live mindmap you can remix instantly. A free account is required, and no credit card is needed. Ready to build your own? Hit the generator below, pick a quadrant layout, and start filling in what your users think, feel, see, hear, say, and do.

Standard Buzan radial + markmap-compat treeEngine schematex-mindmapExport SVG · PNG · PDF
4 templates
Mind map Empathy Map
Retail Store Manager Empathy MapRetail Store Manager Empathy MapEmpathy MapUse template →Empathy Map: Remote Software DeveloperEmpathy Map: Remote Software DeveloperEmpathy MapUse template →Empathy Map: High School Math TeacherEmpathy Map: High School Math TeacherEmpathy MapUse template →Empathy Map: Emergency NurseEmpathy Map: Emergency NurseEmpathy MapUse template →

Nothing close enough? Start from a blank mind map → Describe it in one paragraph.

How to

How to use a mind map template.

  1. 01Choose the Empathy Map template

    Open the mindmap generator and select the empathy map layout, which splits the canvas into six key quadrants.

  2. 02Define the user persona

    Place your persona at the center, then populate each quadrant with real observations, interview data, or team insights.

  3. 03Collaborate in real time

    Invite team members to edit simultaneously—everyone sees changes instantly, whether they’re in the same room or remote.

  4. 04Export and integrate

    Download your empathy map as an image or PDF, or embed it into documentation, presentations, or design briefs.

FAQ

Questions about mind map templates

What are the six sections of an empathy map?

Traditional empathy maps divide the canvas into six quadrants: Think & Feel, Hear, See, Say & Do, Pains, and Gains. Some templates simplify to four, but the mindmap layout adapts to either.

When should I use an empathy map?

Empathy maps are most useful early in the design process, when you’re synthesizing user research, or whenever your team needs to align on who the user really is.

Can I customize the empathy map template?

Yes! Our mindmap tool is fully flexible. You can rename quadrants, add branches, change colors, and insert emojis or icons to match your brand or project.

Is this empathy map template free?

Absolutely. The maker and all example templates are free to use, edit, and share—no credit card required.

How is a mindmap better than a static empathy map?

A mindmap lets you dynamically expand branches, link related insights, and visually group information without running out of space. It’s perfect for collaborative, iterative empathy building.