Northstar SaaS Monthly Users
Northstar Scheduling uses this line graph to compare monthly active users with the paid-user portion of that audience. Showing the two series together helps the product team see whether account activity and paid adoption are moving in the same direction. The chart intentionally uses whole-user counts and monthly intervals, which makes it suited to a business review rather than real-time monitoring. In a live dashboard, define exactly what activity qualifies a user as active and whether paid counts include trials, annual plans or cancelled subscriptions. A rising line alone does not explain acquisition cost, churn or revenue. Pair it with those measures when choosing growth investments. Keep the definitions stable from month to month so a policy change does not appear as a product trend.
Open it in the AI editor with a prompt pre-filled — keep what works, change what doesn't.
Scenario
SaaS growth review for a scheduling product.
Key decisions
- Define active users: apply one activity rule for every month.
- Compare conversion: paid users should remain a subset of active users.
- Review growth quality: supplement volume with retention before changing acquisition spend.
When to reuse this
Use for a product team tracking compatible customer counts over consecutive months.
Frequently asked questions
What is a monthly active user?
Why show paid users too?
Can I use weekly periods?
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