“Create a line graph for Northstar Scheduling monthly users from January to June: monthly active users 1,240, 1,380, 1,510, 1,690, 1,840, 2,050 and paid users 320, 360, 410, 470, 530, 610.”
Entenda as decisões por trás dele.
apply one activity rule for every month.
paid users should remain a subset of active users.
supplement volume with retention before changing acquisition spend.
Use for a product team tracking compatible customer counts over consecutive months.
Dúvidas comuns
What is a monthly active user?
A user who meets a stated activity rule during the month.
Why show paid users too?
It shows whether engagement is accompanied by paid adoption.
Can I use weekly periods?
Yes, if user definitions and the reporting interval remain consistent.