“Create a line graph for Northstar Scheduling monthly users from January to June: monthly active users 1,240, 1,380, 1,510, 1,690, 1,840, 2,050 and paid users 320, 360, 410, 470, 530, 610.”
看懂背後的決策。
apply one activity rule for every month.
paid users should remain a subset of active users.
supplement volume with retention before changing acquisition spend.
Use for a product team tracking compatible customer counts over consecutive months.
常見問題
What is a monthly active user?
A user who meets a stated activity rule during the month.
Why show paid users too?
It shows whether engagement is accompanied by paid adoption.
Can I use weekly periods?
Yes, if user definitions and the reporting interval remain consistent.