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planning · product discovery

Project discovery canvas

This project discovery canvas gives a mobile commerce team a compact way to frame checkout abandonment. It starts with the observed problem rather than a preferred interface change. The people and evidence section identifies whose experience matters and what information the team already has. The assumptions section keeps possible explanations visible without treating them as facts. Finally, the next steps turn the canvas into a research plan: talk to people who abandoned and test clearer fee disclosure. The canvas is intended for a focused discovery conversation, not as a project plan. It can be updated after each research activity as assumptions become evidence or are ruled out.

Tipo MatrizNorma 2×2 / N×M quadrant conventionMecanismo schematex-matrixAtualizado 24/09/2026
Project Discovery Canvas — Mobile Checkout
Drawing preview
A solicitação

“Create a project discovery canvas for mobile checkout. Include a Problem section with shoppers abandoning after delivery details and a goal to reduce avoidable friction. In People and evidence, include mobile shoppers, support agents, session recordings and support contacts. In Assumptions, include slow address entry on small screens and delivery fees appearing too late. In Next steps, include interviewing recent abandoners and testing earlier fee disclosure.”

Depois, tenteAdd payment failure as an assumption.Change the goal to increase completed orders.
O que há neste desenho

Entenda as decisões por trás dele.

01State the problem

Describe the observed behavior before proposing a solution.

02Mark evidence

Keep research findings distinct from team assumptions.

03Plan a test

Assign the smallest next action that can reduce uncertainty.

Use at the start of a product initiative when the team needs a shared problem frame.

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Perguntas frequentes

Dúvidas comuns

What is a discovery canvas for?

It helps a team align on a problem, evidence, assumptions and the next learning activity.

Why separate evidence from assumptions?

The separation prevents guesses from gaining the authority of research findings.

When should the canvas be updated?

Update it after research, experiments or decisions that change the team understanding.